Author: admin

Posted on by

Designing a Gift Basket

Simply Us Farm is a local farm that my wife and I run. One of the projects for this year is to develop gift boxes for Christmas. I wanted to share some of the thinking behind the process of designing the gift boxes. Usually my blog entries focus on the design sides of new product develpment, but this is a journey into product management.

Background

Local businesses often struggle to market and sell products. This is driven by several issues including

  • not having a fully developed sales channel – wholesale, retail and online
  • smaller number of items in their catalog
  • catalog items are often very hyper focused on what the small business is passionate about

This is especially true for small farms. Simply Us Farms is young farm in NC adding new production every year. The farm specializes in uncommon fruits and berries with high nutritional value and high anti-oxident content.

The challenge for this holiday season is to develop a gift basket. Simply Us Farms produces honey from the farm and from Troublesome Gap. One option is to team up with other local producers to create a specialty gift basket filled with local goods and the honey from the Simply Us Farm.

Sources of Inspiration

Dan the Sausage Man is a company that produces a well thought out line of gift baskets. They also have a great origin story that they effectively share. Here is the story from their website.

They provide a variety of gift baskets that vary with the seaon and a different price points.

The internet also provides lots of examples of gift baskets that feature or include honey.

Goal

Provide a great gift that will be appreciated by the person receiving it. We want to create an special experience for the person who puts the contents of the gift basket to use.

Basket Themes

We want to help the basket user create a special culinary experience. This could be categorized several different ways. One way is to associate the experience with snack or meal. Here are some options

  • pre-breakfast (such as morning coffee)
  • breakfast
  • brunch
  • lunch
  • dinner
  • snack

Other opportunities is to associate the gift with an event include

  • picnic
  • thank you (professional or personal)
  • family or personal tradition
  • specific holiday (religious, cultural or social – examples: Christmas, Thanksgiving, Halloween)
  • birthday or other personal milestone (maybe a 50th anniversary, college graduation, or baby shower)
  • wedding present
  • corporate / organizational gift, thank you or award

Packaging

Because these are limited runs, the packaging needs to be something that is easy to decorate and off the shelf. We can print labels to designate the package as a Simply Us Farm gift box. Decoration can also show which version of the gift box is in packaging after it is closed up. The filler material and the box should be easily recyclable. Possibly a crinkle paper. It would be nice to have a single box that held the 3 smallest configurations, just to keep down on the number of boxes to purchase.

What to Put in the Baskets

Simply Us Farm has two types of honey available (farm honey / Bennett, NC & mountain honey / Troublesome Gap, NC). We can pour that honey into different size jars. Currently we have

  • 1/2 lb
  • 1 lb
  • sample size

It would be great if the gift box / basket could be filled with items from local farms and vendors. Here are possible companion products from a brainstorming session

  • honey dipping utensils
  • coffee (maybe with a coffee stirrer)
  • sauces (maybe bbq or some other sauce for a process that can involve honey)
  • sourkraut or other fermented food
  • teas
  • table cloth or other items to set a scene
  • meat product (cured ham, sausage or sliced)
  • crackers
  • cheese
  • jelly or jam (including fig)
  • honey from another farm with a different taste
  • recipes or cookbook
  • food mix
  • juice (maybe grape, elderberry, or other)
  • mug with a relevant graphic
  • medicinals (locally sourced)
  • balloons for a birthday or other party
  • pumpkin something for fall
  • placemats for the table with a seasonal color scheme
  • locally made pottery or mugs
  • locally made candles (maybe with a seasonal scent)

Themes

We also wanted to think about how we could build gift box around a them. The theme helps build an emotional connection with the gift giver and receiver. Turning it from a box with food items into an experience.

  • Morning coffee and honey
  • Christmas coffee and honey – maybe adding a pine or other seasonal smell
  • Fall grilling season (mild)
  • Fall grilling season (hot)
  • Tailgaiting
  • Snowy Day
  • Fall set – maybeadd something pumpkin or wool placemats with a fall color scheme
  • Health theme (maybe with medicinals or a medicinal tea)

Pricing

After doing a survey on the internet, here are our initial cost targets for pricing.

  • Option 1 – $54.95
  • Option 2 – $59.95
  • Option 3 – $64.95
  • Option 4 – $149.95

Once we put sample baskets together then we can take pictures and test market the combinations on the website and with targeted emails. That will help determine if the gift basket is desirable and if they will sell.

Next Steps

We have started working with local farms to identify items that can go in the baskets. Then we’ll need to create specifc basket configurations. We’ll share the results as we go. The best wasy to follow along are to join the email list and check back on the blog.

Posted on by — Leave a comment

Farm and Forest – Digital Detox at Its Finest

Starting a farm has been quite an experience.

Jack Spirko often contends on his podcast that answers can be found in the forest. I’m thinking that most answers can be found in the forest and farm because we already know the answer most of the time. We just need to face to up the answer we already know and looking at the beauty around us help us to face those answers. Or sometimes we just need to something to help us focus so we can put the pieces together and arrive at an answer. Other times there is inspiration that we can find in the beauty and grand design of nature around us.

Crinum lily in bloom

Many times I find that while I’m working on something on the farm, I’m learning about how to be a better farmer but also gaining a deeper understanding of life and myself. Hard work is good way to push out the some of the mental clutter. Getting that mental clutter out of the way helps me to think through any challenges or questions. Often I find that I get to the end of the day and the work is done and I’ve figured out answers to challenges that have nothing to do with the farm.

During the day at work and home, there are a lot of things competing for our attention. Getting outside and working filters out that digital noise and info, giving a very important digital detox. The act of labor and the concentration on the task at hand helps deepen the effects of the digital detox. These moments of digital detox peel away the layers of mental clutter and leaves me prepared to enjoy life and remember what is truly important.

I hope you have a great week!

Our camping site in the back field is coming along nicely
Posted on by

Pumpkins Are Coming, Maybe

We tried something new this year. We planted pumpkins in withour sorghum / sudan grass and buckwheat cover crop. The plan:

  • plant the pumpkins and cover crop in the area where we had just dug potatoes. The row was already covered with straw that we used around the potato plants
  • let the cover crop and pumpkins grow – the buckwheat grew first and was succeeded by the pumpkins and sorghum / sudan grass
  • weed around the pumpkins
  • let the pumpkins grown out into the grassy rows beyond the cover crop area
  • [future] hopefully harvest pumpkins

Doing this allows us to add organic matter to the soil when we terminate the sorghum / sudan grass and it composts over the winter. The sorghum / sudan grass also acts a a mulch for the winter cover crop. Hopefully we get a good harvest of pumpkins. Innovating in small ways means trying new things.

I’m looking foward to pumpkins!

Posted on by — Leave a comment

Expanding Our Orchard

“The plan” is to install the next phase of orchard just after Thanksgiving. We’ll offer a class in planting fruit trees for anyone that wants to learn and join in as we plant the next phase of our orchard. I’ll post the class invite on the website once it is scheduled. It would be great if you could join us for a day of planting trees and wonderful fellowship.

2 of the walnut trees with room to put pawpaws in between
Test planting of figs and persimmon in the back field

Back Field Plans

This fall we plan to add the next wave of fruit trees to the back field. These include

  • Peaches – Contender, Redhaven, and Belle of Georgia varieties
  • Asian Pear – Korean Giant and Chojuro varieities
  • Plum – Byron Gold, Methley, Ozark Premier and Blue Damson varieties
  • Plumcot – Spring Satin variety
  • Nectarines – Carla Rose variety
  • Black Walnut – native
  • Asian Chestnut – Dunstan variety
  • Mulberry – Dwarf Everbearing

We also have a pecan tree that didn’t survive. So we’ll replace that pecan tree. The variety is Occonee. Pecans have very specific pollination periods so it is important to choose the correct varieties so they can cross pollinate and produce pecans.

Our camping site in the back field is coming along nicely

Campsite Plans

We want to keep plenty of room for tents in the back field campsite as we add more fruiting plants to the mini-food forest there. We hopee to add blueberries this fall. The selected rabbit eye blueberry varieties are Premier, Columbus, and Tifblue.

Food Forest Plans

One of the plants that has struggled in the food forest is the blackberries. We plan to take out part of the blackberries and their trellis. Then we can come black and plant fruit trees. We’ve already replaced part of the blackberries with black chokeberrie (you may recognize them as aronia berries). I’m hoping to add additional chokeberries to the food food forest along with plum trees (Methley and Ozark Premier varieties).

Goji berries climbing the trellis

Field #2 Plan

We have an area of field #2 that stays fairly dry, which is ironic compared to how wet the rest of field #2 generally is. This is most likely caused by the depth of the water in that one area. We plan to add goji berries to the dry area. The goji berries have in the food forest in the hugelkultur mound and we hope to continue the success in field #2.

Posted on by — Leave a comment

Mowing Grass and Enjoying the Crinum Lillies

Motherwort is Growing

Motherwort is a medicinal plant with studies that show it has benefits for the ciculatory system. There are also anti-inflammatory and antioxidant effects. Extracts from this plant may also help stimulate the uterus and fight bacteria. This is our first time growing motherwort and it is doing well.

The black walnut trees are doing better as we remove brush from around them and cut back grapevines that are growing in the trees

Where to Find Me? Find Me Under this Old Hat!

Somtimes it is good to take a few minutes and just sit at the picnic table and enjoy being outside, especially after working hard on the farm.

As Sawyer Brown says, “you never need to wonder where I’m at, you can find me hanging out under this old hat”

Posted on by — Leave a comment

Fresh from the Farm this Week

One of our goals has been to send out emails as we have items available from the farm. This is the first edition of that notice. Currently we have available:

  • elderberries
  • garlic (very limited supply)
  • raw honey from the farm in Bennett (yes, it is back – we sold out last year’s supply)
  • raw honey from Troublesome Gap
  • comfrey

You can place your order our store. You can go to the store directly at https://www.simplyusfarm.com/shop/ or click on the store icon (circled in red below). Any of the produce will need to be picked up locally. We do porch pickups in Sanford.

Freeze Drying Comfrey

We freeze dried our first batch of comfrey and stored the test batch in a vacuum sealed canning jar with an oxygen absorber. The freeze dried comfrey was easy to turn into a sorta powdery consistency after the freeze drying completed. The comfrey freeze dried fairly quickly. The entire run fit in a single wide mouth mason jar after we crunched up the leaves and stem. I’ll call it a success.

Next step is to make a salve.

Posted on by — Leave a comment

First Comfrey Harvest

Over the past year we have been planting comfrey in the food forest. We have also started planting comfrey with many of the trees and bushes that we plant. Comfrey is a great plant that has several jobs on the farm. These jobs (also known as function stacking for the permaculture crowd) include:

  • ground cover that suppresses grass and weeds for the plants and trees that we plant the comfrey around
  • living mulch that we can chop and drop in the fall to compost in place
  • medicinal plant that can be used in a salve or poultice

Today, we harvested enough comfrey leaves to make a full run in the freeze dryer. The plan is to freeze dry the comfrey and then make a salve. I’ve never made anything before with comfrey so this will be a new experience

We plan to offer comfrey on demand. When an order is placed, we’ll schedule a day for porch pickup in Sanford (most likely a Saturday). This allows you to have comfrey that was harvested earlier in the day. Next year we hope to offer comfrey root cuttings so you can plant your own comfrey.

The picture below shows comfrey leaves ready to go into the freezer and then the freeze dryer.

Elderberry Harvest Continues

We are still harvesting elderberry. The dry weather in June seems to have caused us to have smaller berries this year, but we are still getting a nice harvest.

Figs Growing Taller and Taller

It is nice to see our fig trees continue to grow. Many of them are covered with figs. We can’t wait to try them

Posted on by

Potato Growing Class Wraps Up

We have a great time during the last session of our potato growing class. I am proud to say that we finished with 100% of the people that started the class. We had a nice harvest of potatoes. It was great to work with everyone for a class spanning several months

Currently Available Produce

This week we have

  • elderberries
  • garlic (very limited supply)
  • raw honey from the farm in Bennett
  • raw honey from Troublesome Gap
  • goji berries (you pick – email to schedule a time)

Visit our online store to place your order. We do porch pickups in Sanford, NC. Just select “porch pickup” as a shipping option when you place your order. Visit the online store here or click on the “Store” link at the top of the page.

Lack of Rain and Hot, but Some Plants Do Well

The fig trees are loving the high temperatures and growing like crazy. The warm spell in Feb of 2023 caused a lot of damage to our figs but now they are recovering nicely. The birds are enjoying the seeds from the sunflower heads

Future Plans

We have a wooded section on the farm comprising several acres. This part of the property was actively farmed 30 years ago. One of the goals for the farm is have a park like appearance. Having a beautful farm adds to the enjoyment.

The are several areas that were previously terraced and farmed but are now tree covered. We would like to reclaim an area for growing elderberries. There is an area with great microclimate. There is also flow of rainwater draining off the field that we can manage to provide an area that won’t need irrigation.

We’ve been working to manage the area grown up areas to

  • build abundance
  • return part of that abundance to the land and wildlife
  • provide a home for wildlife, diverse native plants and insects
  • provide pollinating plants for the bees on the farm and other pollinators

The first step is to have a plan that is open to pivoting. I’m realizing how important it is to be able change plans are we learn and discover more about farming and about our property. The next step is to remove brush, dead trees and small trees that don’t support the goals of the plan. This week I had an opportunity to do some work with the bush hog. Here are some pictures of the results.

Posted on by — Leave a comment

Elderberries Incoming!

We have started picking elderberries from our food forest. Please contact me if you are interested in placing an order. We don’t use any insecticides or pesticides. The fertilizer we use on them is organic.

You can order your elderberries here (select “porch pickup” under shipping options for local pickup in Tramway)

Raspberries

We have been trying a variety of raspberries that was developed for the climate in this area. Many raspberries just won’t tolerate the warmer tempertures here (zone 8a). That is why you see raspberries mainly in the mountains. The plants came from Rabbit Ridge Berry Farm in Coats, NC. We have bought friut bearing trees and bushes from them. They have great products and are wonderful to work with. They also have a u-pick farm.

Blueberries

This is our first year of having a blueberry harvest, even a small one. Previously our plants were too young, so we pulled the berries when they first formed to encourage the plant to put its energy into the plant instead of the fruit. The first of the blueberries are almost ready to harvest. I can’t wait to have blueberry pancakes.