Tag: design thinking

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Planting Medicinals and Building a Fire Circle

There are always plenty of projects going on at the farm. One of our initiatives for this year is to build a garden for medicinal herbs. We have elderberry and comfrey in several places on the farm, but there are so many medicinal herbs available. It would be nice to add some of those to the farm. We just planted witch hazel bushes. Witch hazel has medicinal properties and provides pollen in the very early spring to the bees. The very early spring is a time when bees may have difficulty finding enough pollen. Witch hazel also has a unique flower. Combining these three advantages is an example of function stacking. Function stacking is where one item, in this case witch hazel bushes, does multiple jobs on the farm. Function stacking is a term commonly used in permaculture circles. We planted witch hazel in the driveway loop and in the back field between the pecan trees.

Benefits of witch hazel

https://www.healthline.com/nutrition/witch-hazel-benefits-uses

Witch hazel surrounded by partially composed hay

We’ve also been slowly adding yaupon holly. The picture shows a test planting in the back field. The back field tends to be warmer and drier. There is also a soil type that isn’t available anywhere else on the property. Yaupon holly is also used to make tea. As far as I know, it is the only caffeine bearing plant that grows in our climate.

Yaupon holley in the back field

Camp and Forage Experience in the Making


Another project we’ve been wanting to work on is building a fire circle for the camping spot in the back field. We call this site “The Middle of the Field, Literally”. The site is in the field with wide open views and skies. The site is round and encircled by a cultivated ring what currently has a cover crop in it. Right now the cover crop is a mixture of sudan / sorghum hybrid and buckwheat. Right now there are several places with buckwheat growing on the farm. The cover crop helps build better soil. Inside the cultivated ring is another ring. This ring consists of plants found on the farm. Right now those plants are fig, elderberry, pawpaw, elephant ear and blackberries. The goal is to have a variety of fruit that is available inside the campsite. That allows you to get up and pick a blackberry, fig, pawpaw or elderberry right in the campsite. This should be a unique experience – camp and forage for a snack without leaving the campsite. The campsite is a walk in campsite (about a 1/4 mile way) for a nice and remote experience. As the plan moves forward, we plan to add signage and trails directs visitors to other areas in the farm that have other perennials. Maybe one day we can offer a foraging experience for visitors. It would be nice to add pick your own apothecary tour from our medicinal garden.

Campsite rental info: https://www.hipcamp.com/en-US/land/north-carolina-simply-us-farm-and-camping-retreat-zwjhp868/sites/639687

We just added blackberries, fire circle and a bench. We also mulched around the plants. The back field gets constant sun and wind in the summer and can get dry. We applied a heavy mulch around the plants. The thick mulch helps to suppress weeds and regulate the moisture at the plants roots. This helps the plant’s roots from drying out in the summer and going through dry and wet spells between summer rains.

The camp and forage concept for the campsite will take a while to come together. It will probably take 2-3 years before the plants grow enough to have a nice crop of fruit and berries. The pawpaw will be 5-10 years. We are taking a long view of how to develop the property. We have done a good bit of customer research using design thinking principles as a guide. Part of my day job is doing industrial design. At work I use a computer and sketches to develop concepts. The farm is this wonderful confluence of developing voice of the customer, vision development and sketching. The important difference is that on the farm we use a tractor and trees and plants to create a sketch and then a prototype. Thanks for following along with our journey.

Bench and fire circle ready to enjoy
New firecircle ready for use
Pawpaw growing at the campsite
Elephant ears suviving in the middle of a field, defintely falls under go figure
Fig tree coming up at the campsite

Gifted Roses Blooming

Our neighbor gave us 2 roses that she had dug up. We planted them at the farm a few weeks ago and boom, we have flowers.

Roses blooming
Roses with a nice bloom

Bees and Stumps and Flowers for Moms

The bees are super active and a little grumpy. I definitely could hear their buzzing as I was filling up the UTV with mulch from the wood chip pile near the hives.

Bees are so very active

We thought this stump had a cool look so Connie took a picture. Such a unique patter in the base of the stump

Cool picture of a stump

We stopped for a late lunch at a restaurant on the way home. It is good that restaurants in the country are used to smelly and dirty people who have been working outside. They were giving out a flower to every mom that ate a meal. That was a nice pre mothers day treat.

Restaurant on the way home giving away a flower to every mom
Beautiful flowers
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Learning About What Our Farm Can Become and How We Are Innovating

Simply Us Farm has been a giant sketch and prototype from the beginning. I like to think of the farm as a sketch and a prototype where the lines are drawn with a tractor and the trees and bushes are dots on the sketch. We are still learning what our farm can become. Join us as I walk you through the class I just completed on innovation.

First let me share what I learned by taking the IDEO Insights for Innovation class

Join me as we discover together what I learned about the farm from observing potential customers, interviews and pulling those insights together into meaningful statements that can help guide the plan for Simply Us Farm.

First we created a challenge. The challenge guides the project.

How might we create experiences and farm products for potential customers that appeal to their desire for healthy foods from local farms who create nutrient rich goods with sustainable practices?

One really important thought

It is important to note that this class wasn’t about marketing to the customer or confirming a pre-existing solution will sell. Instead we focused on understanding the customer, developing empathy and most important – inspired by the customer.

Here are some of my insights from the project

1) Better food oriented customers want something that can be integrated into their lifestyle, which requires a convenient location for regular and ongoing touch points or purchases. Since the farm is in a remote location, I called this the tyranny of distance“

A remote location is ok for less frequent interactions or purchases where the interaction becomes a day trip, especially with family, a common understanding is the concept of the roadside vegetable stand. How the buying and interaction patterns with the farm and customers are really part of a pattern of life for the customer.

2) Better food oriented customers are looking for more healthy options, but may not be able to articulate or even realize all of the options they want or might want

3) The concept of rent-a-tree / rent-a-bush isn’t something most of the people we interviewed have ever heard of. There were several concerns about risks associated with just having the production of one plant and what happens if someone picks off the wrong plant (intentionally or accidentally).

4) Many people seeking out healthier foods also want a deeper connection with the farm where their food is grown. This connection gives them confidence that there food is raised in a smart way that results in healthier food for them. The desire to have these roots is important to many customers. Something as simple as watching smiling customers interact with farmers at the farmers market highlights that desire for a deeper connection that results in a healthier food and lifestyle choices.

What was surprising, challenging, or easy about the process of crafting insights?

Having a consistent and structured approach that keeps digging in to ask why, reveals a lot about how the customer thinks. The process of asking why, why, why, why, why is quicker at revealing results than I thought it would be. The process of asking 5 whys revealed answers that sometimes surprised the wonderful people that I interacted with during the project.