Tag: nc

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Designing a Gift Basket

Simply Us Farm is a local farm that my wife and I run. One of the projects for this year is to develop gift boxes for Christmas. I wanted to share some of the thinking behind the process of designing the gift boxes. Usually my blog entries focus on the design sides of new product develpment, but this is a journey into product management.

Background

Local businesses often struggle to market and sell products. This is driven by several issues including

  • not having a fully developed sales channel – wholesale, retail and online
  • smaller number of items in their catalog
  • catalog items are often very hyper focused on what the small business is passionate about

This is especially true for small farms. Simply Us Farms is young farm in NC adding new production every year. The farm specializes in uncommon fruits and berries with high nutritional value and high anti-oxident content.

The challenge for this holiday season is to develop a gift basket. Simply Us Farms produces honey from the farm and from Troublesome Gap. One option is to team up with other local producers to create a specialty gift basket filled with local goods and the honey from the Simply Us Farm.

Sources of Inspiration

Dan the Sausage Man is a company that produces a well thought out line of gift baskets. They also have a great origin story that they effectively share. Here is the story from their website.

They provide a variety of gift baskets that vary with the seaon and a different price points.

The internet also provides lots of examples of gift baskets that feature or include honey.

Goal

Provide a great gift that will be appreciated by the person receiving it. We want to create an special experience for the person who puts the contents of the gift basket to use.

Basket Themes

We want to help the basket user create a special culinary experience. This could be categorized several different ways. One way is to associate the experience with snack or meal. Here are some options

  • pre-breakfast (such as morning coffee)
  • breakfast
  • brunch
  • lunch
  • dinner
  • snack

Other opportunities is to associate the gift with an event include

  • picnic
  • thank you (professional or personal)
  • family or personal tradition
  • specific holiday (religious, cultural or social – examples: Christmas, Thanksgiving, Halloween)
  • birthday or other personal milestone (maybe a 50th anniversary, college graduation, or baby shower)
  • wedding present
  • corporate / organizational gift, thank you or award

Packaging

Because these are limited runs, the packaging needs to be something that is easy to decorate and off the shelf. We can print labels to designate the package as a Simply Us Farm gift box. Decoration can also show which version of the gift box is in packaging after it is closed up. The filler material and the box should be easily recyclable. Possibly a crinkle paper. It would be nice to have a single box that held the 3 smallest configurations, just to keep down on the number of boxes to purchase.

What to Put in the Baskets

Simply Us Farm has two types of honey available (farm honey / Bennett, NC & mountain honey / Troublesome Gap, NC). We can pour that honey into different size jars. Currently we have

  • 1/2 lb
  • 1 lb
  • sample size

It would be great if the gift box / basket could be filled with items from local farms and vendors. Here are possible companion products from a brainstorming session

  • honey dipping utensils
  • coffee (maybe with a coffee stirrer)
  • sauces (maybe bbq or some other sauce for a process that can involve honey)
  • sourkraut or other fermented food
  • teas
  • table cloth or other items to set a scene
  • meat product (cured ham, sausage or sliced)
  • crackers
  • cheese
  • jelly or jam (including fig)
  • honey from another farm with a different taste
  • recipes or cookbook
  • food mix
  • juice (maybe grape, elderberry, or other)
  • mug with a relevant graphic
  • medicinals (locally sourced)
  • balloons for a birthday or other party
  • pumpkin something for fall
  • placemats for the table with a seasonal color scheme
  • locally made pottery or mugs
  • locally made candles (maybe with a seasonal scent)

Themes

We also wanted to think about how we could build gift box around a them. The theme helps build an emotional connection with the gift giver and receiver. Turning it from a box with food items into an experience.

  • Morning coffee and honey
  • Christmas coffee and honey – maybe adding a pine or other seasonal smell
  • Fall grilling season (mild)
  • Fall grilling season (hot)
  • Tailgaiting
  • Snowy Day
  • Fall set – maybeadd something pumpkin or wool placemats with a fall color scheme
  • Health theme (maybe with medicinals or a medicinal tea)

Pricing

After doing a survey on the internet, here are our initial cost targets for pricing.

  • Option 1 – $54.95
  • Option 2 – $59.95
  • Option 3 – $64.95
  • Option 4 – $149.95

Once we put sample baskets together then we can take pictures and test market the combinations on the website and with targeted emails. That will help determine if the gift basket is desirable and if they will sell.

Next Steps

We have started working with local farms to identify items that can go in the baskets. Then we’ll need to create specifc basket configurations. We’ll share the results as we go. The best wasy to follow along are to join the email list and check back on the blog.

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Potato Growing Class Wraps Up

We have a great time during the last session of our potato growing class. I am proud to say that we finished with 100% of the people that started the class. We had a nice harvest of potatoes. It was great to work with everyone for a class spanning several months

Currently Available Produce

This week we have

  • elderberries
  • garlic (very limited supply)
  • raw honey from the farm in Bennett
  • raw honey from Troublesome Gap
  • goji berries (you pick – email to schedule a time)

Visit our online store to place your order. We do porch pickups in Sanford, NC. Just select “porch pickup” as a shipping option when you place your order. Visit the online store here or click on the “Store” link at the top of the page.

Lack of Rain and Hot, but Some Plants Do Well

The fig trees are loving the high temperatures and growing like crazy. The warm spell in Feb of 2023 caused a lot of damage to our figs but now they are recovering nicely. The birds are enjoying the seeds from the sunflower heads

Future Plans

We have a wooded section on the farm comprising several acres. This part of the property was actively farmed 30 years ago. One of the goals for the farm is have a park like appearance. Having a beautful farm adds to the enjoyment.

The are several areas that were previously terraced and farmed but are now tree covered. We would like to reclaim an area for growing elderberries. There is an area with great microclimate. There is also flow of rainwater draining off the field that we can manage to provide an area that won’t need irrigation.

We’ve been working to manage the area grown up areas to

  • build abundance
  • return part of that abundance to the land and wildlife
  • provide a home for wildlife, diverse native plants and insects
  • provide pollinating plants for the bees on the farm and other pollinators

The first step is to have a plan that is open to pivoting. I’m realizing how important it is to be able change plans are we learn and discover more about farming and about our property. The next step is to remove brush, dead trees and small trees that don’t support the goals of the plan. This week I had an opportunity to do some work with the bush hog. Here are some pictures of the results.

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Designing a Campsite to Inspire Wonder

Click to play

Connie and I both enjoy camping. Getting away from all the trappings of modern life. Constantly being connected via a cell phone. The ease of watching any of 1000s of movies and tv shows with a click.

There is only limited cell phone service on the farm so you are lucky to get a text message or call through. There is a certain ability to relax when you are disconnected. We put the campsite in the back field in the most important part of the field from a visual perspective and an agricultural perspective. We want this campsite to be a focal point of a wonderful story. The campsite has fruit bearing trees in it that replicate the blackberry, figs, pawpaw and elderberry plants that are bountiful on the farm. There is a fire circle and a bench in the camping circle. There is room for a big tent or several small tents. We want this to be a special place that leads to special memories.

Details are important. You have to walk to the spot, short walk, but still a walk. Even the bench is designed to make the trip special. The seat is just a little too far off the ground. So even if you are tall your feet hang down just a little. The seat is just a little too deep so you feel a little small in the bench. Just enough to where you feel just a little small in the middle of the big field, under the big sky. Just so we remember what is important.

Lee Ann Womack sang

I hope you never lose your sense of wonder
You get your fill to eat, but always keep that hunger
May you never take one single breath for granted
God forbid love ever leave you empty-handed …

I hope you still feel small when you stand beside the ocean
Whenever one door closes, I hope one more opens
Promise me that you’ll give faith a fighting chance
And when you get the choice to sit it out or dance …

I hope you never fear those mountains in the distance
Never settle for the path of least resistance
Livin’ might mean takin’ chances, but they’re worth takin’
Lovin’ might be a mistake, but it’s worth makin’ …

In a lot of ways this song was the inspiration for the campsite. Even as adults we need to play. We need to find adventure. Seek it out. Even if it is a small adventure. We need to wonder.

Simply Us Farm is an adventure. It is us wondering what could be. Trying new things and innovating. Definitely not going the path of least resistance. Check out the song below, maybe it inspires you too. If all our farm ever accomplishes is to help you develop a sense of wonder, a desire to play, and wanting a adventure in front of you, then we have succeeded. Today’s world is just crazy, but the farm is about the simple. Simple is what we need sometimes.

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Planting Medicinals and Building a Fire Circle

There are always plenty of projects going on at the farm. One of our initiatives for this year is to build a garden for medicinal herbs. We have elderberry and comfrey in several places on the farm, but there are so many medicinal herbs available. It would be nice to add some of those to the farm. We just planted witch hazel bushes. Witch hazel has medicinal properties and provides pollen in the very early spring to the bees. The very early spring is a time when bees may have difficulty finding enough pollen. Witch hazel also has a unique flower. Combining these three advantages is an example of function stacking. Function stacking is where one item, in this case witch hazel bushes, does multiple jobs on the farm. Function stacking is a term commonly used in permaculture circles. We planted witch hazel in the driveway loop and in the back field between the pecan trees.

Benefits of witch hazel

https://www.healthline.com/nutrition/witch-hazel-benefits-uses

Witch hazel surrounded by partially composed hay

We’ve also been slowly adding yaupon holly. The picture shows a test planting in the back field. The back field tends to be warmer and drier. There is also a soil type that isn’t available anywhere else on the property. Yaupon holly is also used to make tea. As far as I know, it is the only caffeine bearing plant that grows in our climate.

Yaupon holley in the back field

Camp and Forage Experience in the Making


Another project we’ve been wanting to work on is building a fire circle for the camping spot in the back field. We call this site “The Middle of the Field, Literally”. The site is in the field with wide open views and skies. The site is round and encircled by a cultivated ring what currently has a cover crop in it. Right now the cover crop is a mixture of sudan / sorghum hybrid and buckwheat. Right now there are several places with buckwheat growing on the farm. The cover crop helps build better soil. Inside the cultivated ring is another ring. This ring consists of plants found on the farm. Right now those plants are fig, elderberry, pawpaw, elephant ear and blackberries. The goal is to have a variety of fruit that is available inside the campsite. That allows you to get up and pick a blackberry, fig, pawpaw or elderberry right in the campsite. This should be a unique experience – camp and forage for a snack without leaving the campsite. The campsite is a walk in campsite (about a 1/4 mile way) for a nice and remote experience. As the plan moves forward, we plan to add signage and trails directs visitors to other areas in the farm that have other perennials. Maybe one day we can offer a foraging experience for visitors. It would be nice to add pick your own apothecary tour from our medicinal garden.

Campsite rental info: https://www.hipcamp.com/en-US/land/north-carolina-simply-us-farm-and-camping-retreat-zwjhp868/sites/639687

We just added blackberries, fire circle and a bench. We also mulched around the plants. The back field gets constant sun and wind in the summer and can get dry. We applied a heavy mulch around the plants. The thick mulch helps to suppress weeds and regulate the moisture at the plants roots. This helps the plant’s roots from drying out in the summer and going through dry and wet spells between summer rains.

The camp and forage concept for the campsite will take a while to come together. It will probably take 2-3 years before the plants grow enough to have a nice crop of fruit and berries. The pawpaw will be 5-10 years. We are taking a long view of how to develop the property. We have done a good bit of customer research using design thinking principles as a guide. Part of my day job is doing industrial design. At work I use a computer and sketches to develop concepts. The farm is this wonderful confluence of developing voice of the customer, vision development and sketching. The important difference is that on the farm we use a tractor and trees and plants to create a sketch and then a prototype. Thanks for following along with our journey.

Bench and fire circle ready to enjoy
New firecircle ready for use
Pawpaw growing at the campsite
Elephant ears suviving in the middle of a field, defintely falls under go figure
Fig tree coming up at the campsite

Gifted Roses Blooming

Our neighbor gave us 2 roses that she had dug up. We planted them at the farm a few weeks ago and boom, we have flowers.

Roses blooming
Roses with a nice bloom

Bees and Stumps and Flowers for Moms

The bees are super active and a little grumpy. I definitely could hear their buzzing as I was filling up the UTV with mulch from the wood chip pile near the hives.

Bees are so very active

We thought this stump had a cool look so Connie took a picture. Such a unique patter in the base of the stump

Cool picture of a stump

We stopped for a late lunch at a restaurant on the way home. It is good that restaurants in the country are used to smelly and dirty people who have been working outside. They were giving out a flower to every mom that ate a meal. That was a nice pre mothers day treat.

Restaurant on the way home giving away a flower to every mom
Beautiful flowers
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So Much Growth

The warm rains have helped kick off so much green on the farm. It is nice to watch everything grow. The fall and winter test plantings of fig, elderberry and pawpaw in the back field are growing well. We’ve had a few figs that might not make it, but overall it is looking good.

I hope you enjoy the pictures from this week.

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Growing and Drying Herbs at Home

Herbs are often the first crop that we harvest. We grow them close to our house so they can be harvested just before cooking with them. If you are permaculturalist, then this is our zone 1.

This year we hope to have plenty of 

  • rosemary
  • oregano
  • dill
  • coriander / coriander
  • basil (best used fresh, not dry)


Pairing a basil with fresh mozarella and tomatoes with a sweet sauce drizzled on top is definitely a summertime treat

Herbs are one of the easiest crops to grow. We have already started harvesting herbs from some of our established pots and beds. They don’t take much space and you’ll get to enjoy them all summer long. If you dry your excess herb crop then you can enjoy them this winter as well.

Drying your own herbs is also super simple. Below is a link to a video that explains how.


We’ve also freeze dried herbs very successfully. They freeze dry quickly and store for a very long time.


I also enjoy seeing flowers in our yard. Here are some pictures from this morning

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Simply Us Farm at the Sanford Farmer’s Market on Saturday

We plan to have a booth at the Sanford Farmer’s on Saturday, Nov 11th, 2023. Come join us and grab some of our wonderful honey! The market is open from 8:30 AM – 1 PM. The address is 115 Chatham St, Sanford, NC 27330, USA

If you can’t make it to the market, we can ship honey or you can do a porch pickup in Sanford. Click on the image below to place your order.

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Great Day Teaching How to Prune and Plant Elderberries

It is always wonderful when we get the opportunity to teach a skill from the farm. We had a great time and tried our best to answer some really thoughtful questions.

How We Plant Elderberries

Step 1 – Cuttings

We start off by trimming away branches from the elderberry plant that either:

– get in the way of the lawnmower by sticking out in the grass row
– grow inward and won’t receive enough light because of the vertical branches

Keep in mind that you can very aggressively prune elderberries so there isn’t a wrong approach

Each cutting should have at least 4 nodes. A node is the joint where roots (underground) or branches (above ground) will grow from. 2 nodes to plant under the ground and 2 nodes above the ground. The distance between the bottom nodes determines how deep you have to plant the cutting, so keep that mind when you select cuttings to plant.

The cutting should be at least the size of a pencil. Larger cuttings are ok, but the distance between the nodes will increase and the hole for planting will need to increase as well. The length of the cutting can be anywhere from 2 to 4 feet long. Longer cuttings are nice because they are easier to see as the grass around them grows and you are less likely to mow them over in the spring. This is the voice of experience speaking.

You also want to wait until the plant is no longer actively growing to make your cuttings.

Step 2 – Preparation

Dig a hole for each plant or use a piece of rebar and a hammer to form a hole that you can drop the woody cutting into. We place the holes 2 feet part. The distance between the holes i driven by how dense you want the elderberry plants as they grow. We’ve seen suggestions that varied from 2 to 6 feet between plants. We’ve had good success planting potted elderberries at 6 feet apart. Since we are planting cuttings this time, we are reducing the distance to 2 feet.

Step 3 – Companion Plants

One of our goals for the perennials on the farm it to do companion planting and create guilds. This is very much a permaculture principle. This year we are experimenting with planting comfrey at the same time as the elderberries. The planting pattern is:

– elderberry
– 2 foot spacing
– elderberry
– 1 foot spacing
– comfrey
– 1 foot spacing
– repeat

We have also sewn the following cover crop on either side of the elderberry row:

– winter peas
– daikon
– clover

We’ll terminate the cover crop later. The cover crop will help prepare the root bed for the elderberries. We’ll continue to see clover as a companion crop. The comfrey should spread over time and fill in and around the elderberry and also suppress weeds and grass around the elderberries.

We planted comfrey cuttings from Perma Pastures Farm https://permapasturesfarm.com/ . They have a wonderful Youtube channel and provide great customer service. We highly recommend them.

Step 4 – Planting

We used a shovel, rebar and hammer to plant the elderberries and comfrey, careful to insert the elderberry deep enough to have 2 nodes below grade. The comfrey root cutting needs to be placed in a horizontal orientation approximated 1 inch deep. Make sure everything is covered over.

The ground was wet and it was raining while we were planting so there wasn’t a big need to water the plantings.

Step 5 – Wait

The cover crop will grow this fall, but we don’t expect to see much activity from the elderberries or comfrey until spring.

Goij Berries

We ended the day by picking our fill of goji berries. Those berries are in the dehydrator now.

Elderberry Cuttings

We have elderberry cuttings available now if you want to start your own elderberry plants. Contact us here to order. The cuttings are seasonal and available from approximately October through early March.

Check back with us

We plan to post pictures in spring to show the progress. Joining our mailing list is a great way to keep in touch and follow along

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Changes to the Farm

A farm can be beautiful and functional. We have put a lot of emphasis on getting the orchard and food forest planted and growing crops for the past 2 years. This week we put the emphasis on improving the property and doing some cleanup.

Hargrove Lawn Care in Bear Creek, NC did a wonderful job helping to move brush and clear out areas so we can come back and plant pollinators. They also took out trees and bushes to make maintaining the property easier. They also opened up a spot for a fire circle and chairs. Its amazing what a trained operator with a skid steer can do in a day. Now we need to get planting clover and pollinators in these areas.

It will be nice to have a spot for a fire circle with room for a big group. The trees are out of the way so we can start bringing the rocks over and build the fire circle.